Finding the perfect shade match can be a challenge especially if you are a woman with a darker skin tone. The beauty industry as a whole doesn’t always oblige to darker hues. Most cosmetic companies barely have any shades to match darker complexions. After going green with my beauty routine I notice that it was even harder to find a natural cosmetic brand that actually carried a foundation shade that suited me. I recently received a request on Instagram for a list of cosmetic brands that are women of color friendly. So here’s a list of green beauty brands that are the best for women of color:
Plain Jane Beauty: Not to sound bias but this brand is hands down one of my favorites when it comes to foundations. Lake Louise founded this company on the premise of creating a natural cosmetics brands that can match any complexion from olive to deep mahogany.
Au Naturale Strives to formulate makeup with the most natural ingredients possible. The founder Ashlee wanted to create a line of cosmetics that inspire conscious beauty, positivity, and presence. All of their makeup is natural, organic, clean, gluten free, vegan and cruelty free. You can’t beat that!
BLAC Minerals: Cosmetics brand that produces all natural makeup for women of color. Founded by a black woman, Merced Saint Boyce wanted to create natural makeup that is powered by healthy-skin loving ingredients. Their shade options are amazingly in depth, from light to deep dark. You can also purchase sample sizes.
Law of Nature Cosmetics: Organic makeup that is all natural and gluten free formulated for women of color. They carry creme foundation and mineral powder. 91% organic with no parabens, talc, mineral oil, or animal by products.
Gabriel Cosmetics: Offers organic skincare and vegan & gluten free cosmetics. Created to bring out a woman’s natural existing beauty. The moisturizing liquid foundation shade offers a small variety of various deep skin tones. Their Zuzu Luxe oil-free foundation comes in shades that go from a honey complexion to deep dark.
Pacifica Beauty: One of the cleanest “drugstore” brand non-toxic foundations currently on the market. You can find it online and in Target or Ulta. They come in over 30 shades so I’m confident that you can find a shade to mach your skin tone.
Jane Iredale: Is not the cleanest foundation but it is vegan and gluten free and does not contain parabens. I mention them because their ingredients are cleaner than most drugstore and mainstream foundations. Plus they have a wide variety of shades to chose.
Clove & Hallow: This green beauty brand follows the clean 15 which means that don’t contain any of the major toxins or hormone disruptors. They also strive to keep their ingredients list to 15 or less which I prefer to have less ingredients in my cosmetics the better. They offer skin tint, pressed powder, and concealer. Their concealer is my fave.