Recently the Environmental Working Group did a study on the market for black cosmetics. According to the studies less than 25% of products marketed to black women score low in potentially dangerous hazardous ingredients. This means that the majority of products currently on the market targeted at black women contain ingredients that can potentially cause serious harm to our health. They also updated their Skin Deep database to include over 1,000 products marketed to black women. This is awesome news because now you can check the hazardous levels of the products you probably use regularly.
I’ve been pushing the green lifestyle for a while now and it amazes me just how much women of color are still not aware. Even in my everyday life I meet women who have no idea that their personal care products are not safe. The looks on faces is one of shock and astonishment when I proceed to tell them that they cannot trust crafty marketing or even the government for that matter when it comes to beauty product shopping. Just a few days ago I was having a conversation with a black woman from my church about Secret deodorant. I stopped using traditional deodorant and actually go without most days. I wrote an article on the blog discussing the dangers of using traditional deodorant and natural alternatives. To sum it up I explained to this woman that she should stop using Secret deodorant because of the aluminum and other carcinogens that are linked to breast cancer and other diseases. Thankfully her response was one of gratitude as if I saved her life. In actuality I pretty much did in the long run.
Even though I’m still able to educate people I come in contact with in person and online via this blog; what that conversation and EWG’s report tells me is that there is still more work to be done. Research has mostly focused on chemical hair straighteners for black women and girls. As a woman sporting her natural hair, I think it’s awesome how the natural hair movement has exploded. However it’s bigger than just our hair. While it’s great that we are embracing our curls and staying away from parabens and sulfates in our hair products, what about our lipsticks, lotions, etc.?? And truth be told not even all the natural hair products are actually “natural”. You still have to read your labels and be cautious when purchasing those items as well. It’s sad that it feels like you need a degree in chemistry in order to buy beauty products but unfortunately until better regulation is in place this is what we have to do. We have to continue to educate ourselves about the ingredients in everything that we use.
As I look around at the various blogs, events, and social media platforms I don’t really see a wealth of information about being conscious when it comes to every other beauty product that is used in the black community aside from our hair. This gives off the message that all we are focused on is our hair. So as long as our hair is slayed then we’re good. Sorry (not sorry) ladies but this is not enough! With black women being the highest on the list of fibroids, infertility, and other health concerns we should be much more prevalent about the practices of our whole body not just hair.
“This report makes clear the lack of safer alternatives for black women. Demand for these products is increasing and the cosmetics industry needs to provide healthy beauty options for black women” –Women’s Voices for the Earth. This is one of the many reasons why I created my holiday gift guide featuring black owned green beauty brands. While there aren’t as many as others there are still options.
You may be reading this article and thinking; well what can I do about it. Continue to support green beauty bloggers like myself and other organizations such as Women’s Voices for the Earth and Black Women for Wellness. Stay up to date on what hazardous ingredients are by checking websites and databases like Environmental Working Group’s Skin Deep and the ThinkDirty app. Think twice before just picking up an item at your local retailer and placing it in your shopping cart. Take the time to read the label, read the ingredients in the product. If you’re not sure what an ingredient is look it up through one of the databases I mentioned. If you see that a product has harmful ingredients start looking for safer alternatives. Start supporting organic natural beauty brands like the ones I mentioned in my holiday gift guide.
Major companies only see and understand money. People always tell me that buying organic or going green is expensive. I admit that yes at times it can be a bit pricier than traditional items. However I believe in the buying power we have. The beauty industry is a trillion dollar business with black women accounting for the majority of that. If more people made conscious decisions when it comes to buying beauty products a lot can change. If you can get companies to stop using sulfates I believe we can push them to create all beauty products without toxic ingredients. Trust me they will take notice of people opting not to buy toxic beauty products when they start losing money.
Have you read EWG report? What are your thoughts?
Resource: ewg.org Big Market for Black Cosmetics but less Hazardous Choices Limited